Category Archives: Food for Thought


Fonts Fonts Fonts

Here at Media Ark we’re not JUST about video content. Having grown up in the world of magazines (remember those?), we’re also unashamed print nerds, and the recent introduction of the new Comic Neue font has got us salivating over typography – or more specifically how it can affect the way we perceive written content…


Specifically, we stumbled upon this interesting study by Mikael Cho, who  has created a guide on how to choose the perfect font in four easy steps. Simple stuff, but often overlooked by those who should know better:

Continue reading