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How LastMinute are you?

We all like to be a little spontaneous, but when it comes to the crunch, how spur-of-the-moment are you really? This was the question we put to the great travelling public, when our friends at Lastminute.com commissioned us recently to create some fresh new content.

Our challenge was to create some engaging guides to key destinations, along with other interactive content that would   populate Lastminute.com‘s Inspirations site – the aim being to improve SEO and drive traffic to the main Lastminute.com site.  Continue reading

We Are Mind

Ahem, ahem, we just wanted to let you know about the new brand film we created for Mind, the mental health charity:

Entitled We Are Mind”, it tackles an incredibly sensitive subject –one that many of us are still embarrassed to talk about. 

The resulting film is something that we’re all incredibly proud of, thanks in no small way to our editor and producer, Emma P. and Emma H.– along with Sara and the team over at Mind (thanks guys!).

The film really is rather moving (see for yourselves), and has already been watched and shared by thousands of people.

Finally, we just wanted to say huge thanks Gary, Abby and Rohan, who opened up to us and shared their personal experiences. And of course, we got to film with one of our heroes – a certain Mr Stephen Fry…

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Evans Cycles: Get On Your Bike

We love making ad films, that’s no secret. And we love telling stories too, as you know by now.

However it doesn’t happen so often that we can combine work with one of our passions and have great fun in the meanwhile.

Last week we were lucky enough to shoot a film for Evans Cycles commissioned by The Guardian, and we had a blast meeting the Evans’ crew-turned-actors and hearing all sorts of stories that only bicycle geek can tell – or understand.

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We learnt some bike tricks from each one of them, from how to sit Continue reading

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Calling all film-makers!

Ahem, ahem… We’re working on a rather exciting new project right now, called London Lives, and are looking for filmmakers (established and up-and-coming) to join us!

In a nutshell, we’re creating and producing a collection of short documentaries that take you under the skin of London, through the people who live here. Stories of London told by Londoners (if you get our drift). Our mission (and yours, should you choose to accept it) is to take people under the skin of this diverse city of ours, through a series of beautiful films featuring larger than life characters – who reveal their personal connection with a unique London space, while letting us into their lives in the process.

The good news is there are no style restrictions. We’d like you to put your own creative stamp on the films you want to make – and tell your chosen story your way.

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Photo Credit: Digital White Company

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Fonts Fonts Fonts

Here at Media Ark we’re not JUST about video content. Having grown up in the world of magazines (remember those?), we’re also unashamed print nerds, and the recent introduction of the new Comic Neue font has got us salivating over typography – or more specifically how it can affect the way we perceive written content…

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Specifically, we stumbled upon this interesting study by Mikael Cho, who  has created a guide on how to choose the perfect font in four easy steps. Simple stuff, but often overlooked by those who should know better:

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